Some companies use social media to increase brand awareness, others use it to drive traffic and sales on the website. Social media can also help you build engagement around your brand, create a community, and serve as a customer service channel for your customers. Using Social media for marketing allows your company to project your brand image on a variety of different social media platforms. While each platform has its own unique environment and voice, your company's core identity, whether friendly, fun, or trustworthy, must be kept consistent.
Creating your social media marketing strategy doesn't have to be painful. Create an Effective Plan for Your Business in 9 Easy Steps. Social media marketing is the practice of using social media channels to sell or promote a brand, product, or service. For inspiration, check out these 19 essential social media metrics.
Jugnoo, a service similar to Uber for auto-rickshaws in India, used Facebook Analytics to learn that 90% of the users they referred to other customers were between 18 and 34 years old, and that 65% of that group used Android. They used that information to target their ads, resulting in a 40% reduction in the cost per referral. On Instagram, for example, they use the feed to publish high-quality educational infographics and product announcements and Stories to cover live events or quick updates on social media. Social media websites allow marketers to employ a wide range of tactics and strategies to promote content and get people to engage with it.
Both long and short productions continue to dominate the social space on all platforms due to their high participation rate. In his book, Vaynerchuk explains how to do this, as well as connect with your followers and customers on a deeper level through social media. Due to the large number of people on social networks, you are missing out on the potential to reach thousands, or even millions, if you don't have a presence. Not only could your social media presence affect your search engine rankings, but it's important to keep in mind that your social media profiles will most likely appear on the first page of Google when consumers are searching for your brand.
While determining your company's course of action on social media may seem daunting, you can avoid feeling overwhelmed by understanding social media marketing trends and using some of the many resources available on the subject. Only 55% of marketers use social data to better understand their target audience, making it a great opportunity for both leaders and professionals. You'll have a good idea of what is expected of your industry, which will help you set your own social media goals. Another benefit of social media marketing is that you can strategically target different audiences based on the channels your brand is active on.
Data reporting is also important for sharing valuable information from social media with your coworkers and colleagues. But this doesn't mean that social media users aren't following or interacting with their favorite brands. They may not have heard of your company before, but through the content of your social networks, they can learn more about your brand and the value you offer. He currently researches and teaches economic sociology and social studies of finance at the Hebrew University of Jerusalem.
Including this information in regular reports not only holds you accountable for your efforts, but also highlights the impact and final results that your social strategy produces. .