Is social media marketing important?

Yes, a social media marketing degree pays off for many students. Positions related to social media marketing are in high demand. Are you interested in using the power of social media to help organizations better promote their offerings? A social media marketing degree will allow you to understand trending best practices to implement in an effective marketing strategy. Social media marketing combines experience in social media tools with strategic understanding of marketing practices.

Students can expect to learn persuasive techniques combined with a strategic understanding of how social media enables effective marketing practices. Our courses provide the basis for excellent communication in this field. Learn how to leverage social media to attract consumers, build loyalty and drive business in the online Bachelor of Science in Marketing program with a focus on social media. Southern New Hampshire University's Bachelor's Social Media Concentration Weaves Social Media Theory and Practice with Strategy.

By choosing social media concentration, you'll delve deeper into the ever-evolving and high-growth online social media marketing environment. You'll learn how to target and engage with online communities and, in turn, spread brand messaging to new audiences. As an added benefit, students in this program will also have the opportunity, if they choose, to earn their social media certification from HubSpot, which can help you stand out from employers by providing you with the tools you need to shape conversations around business and build loyalty to the brand. In addition, other courses in this degree program are aligned with relevant industry certifications that can enhance your learning experience.

Jessica Rogers shares her experience as a professor of the Marketing and Social Media program with Southern New Hampshire University. A BS degree in Social Media Focused Marketing from SNHU will help you develop the skills you need to succeed in a number of different marketing roles. Bureau of Labor Statistics reports that several employment opportunities for advertising, promotions and marketing managers are expected to increase by 10% until 2030.1 Demand for social media marketing experts exists in almost every sector, including entertainment, healthcare, journalism, politics and sales retail. At Southern New Hampshire University, you'll have access to a powerful network of over 300,000 students, alumni and staff who can help support you long after graduation.

Our instructors offer relevant real-world experience to help you understand and navigate the field. In addition, with our growing network of alumni across the country, you'll have the potential to take advantage of a number of internship and career opportunities. Acceptance decisions are made on an ongoing basis throughout the year for our 6 (8 week) undergraduate terms. SNHU's Online Social Media Degree Concentration presents a broad knowledge base, providing access to the theory, history and application of social media use in a marketing context.

You will learn to engage and improve the brand experience while strengthening the relationship between the customer and the product. Social media marketing strategy will challenge you to successfully create and implement a social media marketing campaign. You will then evaluate and measure your success. The course will focus on key elements such as identifying social media tactics with the right target market and developing strategies to engage those markets through relevant social media channels.

A requirement of social media marketing and strategy, Social Media Campaign further develops its ability to successfully implement a social marketing campaign. The course will focus on key elements such as audience, campaign objectives, strategic plan, tactics, tools and metrics to measure success. The Digital Advertising course explores the entire digital advertising landscape, including search advertising strategies, social media marketing and inbound marketing. Finally, Writing for New Media can help you develop content development skills fundamental to new and emerging digital media technologies.

Explore the various strategies for delivering and adapting essential information across a variety of multimedia platforms. Along with the major courses of the Bachelor of Marketing program, along with a state-of-the-art business core, you'll gain critical skills that can help you stay competitive in a dynamic industry. That's why it's important that you learn from instructors who have worked in the industry. Viera agreed, noting that they were on hand to help her when she needed it.

Curriculum Requirements & Resources Operating System Currently Supported by Microsoft. Apple's currently supported operating system. We also offer financial aid packages to those who qualify, in addition to a 30% tuition discount for U.S. UU.

Service members, both full and part time, and spouses of those on active duty. A good place to start is to find a degree program that specializes in social media. This gives you the opportunity to develop an understanding of the industry, as well as the skills you'll need to get into it. Our Bachelor's Degree in Online Social Media Marketing Could Give You the Solid Start You Need.

You can also explore social media marketing as an add-on to a business degree. Students in our online business associate and online business bachelor's degree programs, for example, have the option of taking social media courses. For those just starting out, we also offer an online marketing associate program. Either of these avenues can help you build your resume and portfolio, and even set you up for success in an entry-level position.

Of course, one of the best ways to learn is by doing. That's what makes our online social media marketing degree so special: it helps give students the foundation and practice they need to start their careers. You'll learn from real-world examples, interact with your instructor and peers, and discover bold new ways to engage loyal consumers. You'll also spend full courses developing social media marketing strategies and campaigns.

In fact, for those who are passionate about selling products or creating brands through social media, it's a great career. Not only that, social media marketing, and marketing, in general, can attract many different types of people. Beyond the rewards of work itself, advertising, promotions and marketing managers are often well-paid. Another advantage is how exciting the industry can be.

Still relatively new to marketing standards, social media marketing is dynamic. Organizations large and small see social media as a cost-effective alternative to traditional print advertising. In comparison, social media gives you the power to create and test messages at a low cost, with fast turnaround times and with far fewer resources. It's also important to note that successful marketing depends on reaching consumers where they are, which is why so many companies turn to social media.

According to Forbes, consumers in the United States spend an average of 1,300 hours a year on social media. And about 325 of those hours are spent on Facebook, 2 In other words, social media offers endless opportunities to engage consumers in meaningful ways. All it takes is to have the right salespeople to capture hearts and minds. In fact, an online platform like SNHU's can position you well for a career in social media.

Bureau of Labor Statistics, the typical basic education for advertising, promotions and marketing managers is a bachelor's degree. A specializing degree in social media marketing can also differentiate you from employers looking for those skills. Do you want to further develop your curriculum? Earning your bachelor's degree in Marketing with a concentration in Social Media Marketing can help you prepare for more credentials, such as social media certification from HubSpot. At SNHU, we offer several social media marketing courses that fit the needs.

Our instructors are industry experts who apply their real-world knowledge to your curriculum, so you can make meaningful connections that prepare you for future success. The amount of time it takes you to earn your social media marketing degree depends on your personal circumstances. Many of SNHU's students transfer from other institutions, and the amount of credit accepted into your program here may affect how long it takes you to earn your degree. SNHU accepts up to 90 credits toward a bachelor's degree, one of the most generous credit transfer policies in the country.

If you can transfer the 90 credits, you will only have 30 credits (or 10 classes) left. This can save you a lot of time and money. Not only does SNHU have some of the lowest online tuition rates in the country, but taking fewer classes also means spending less on your degree. Talk to an admissions counselor today to help you decide on the program and schedule that best suits your needs.

A focus on social media marketing prepares you to be an effective communicator in the dynamic world of new media channels. According to Hootsuite, the organic reach (non-paid content posts) of a given company's content is assumed to reach approximately 5% of its followers. Social media has become a “pay-as-you-play” domain for businesses. Hence the need for social media marketers.

The average social media user doesn't see the unpaid posts even from the companies they follow, because there are so many paid ads that take up space that users see. Social media companies are for-profit and not incentivized to promote unpaid organic content posts from companies, governments, non-profits, and any other organization that publishes organic. You will learn the principles of marketing, what drives consumer behavior and how to coordinate messages across multiple communication platforms. They work as digital marketing managers, email marketing managers, marketing assistants and other related roles.

I predict that social media management roles will remain more traditional and structured in the coming years, and the luxury of being part of a low supply for frantically increasing demand for entry-level social jobs will stabilize. To succeed in that role, social media managers often need to possess a flair for storytelling, a keen eye for design, and the ability to analyze what is doing well for an audience and what isn't. These companies hire social media marketers to fill their content feeds, develop their brand's unique voice, and directly connect with more than 3.8 billion social media users around the world. The general objectives of a social media specialist are to portray the company in a positive way, to draw attention to its products, services or activities and to interact with current and potential fans of the brand.

Social media marketers in the field, even those without college degrees, have what recent college graduates don't have. The market is changing so fast that they will soon be in a certain proverbial stream without a paddle. Therefore, a basic understanding and knowledge of the following platforms, tools and software are a great advantage when you want to become a social media manager. After a while as a social media specialist or content creator, the next career step is as a social media manager.

Organizations are driving high demand for social media professionals as companies look for new and innovative ways to reach customers online. . .

Aileen Decos
Aileen Decos

Amateur coffee aficionado. Infuriatingly humble social media geek. Infuriatingly humble beer geek. Proud social media ninja. Hipster-friendly zombie specialist. Infuriatingly humble twitter lover.