How does social media marketing influence behavior

Forbes) 66% of consumers have been inspired to buy from a new brand after seeing images of other consumers on social media (Stackla) Consumers are 71% more likely to make a purchase based on social media referrals. Social media has a big influence on consumers when they try to raise awareness about a particular product. When people face a problem, they start looking for a solution. But most of the time, people don't know which product or service will solve their problems.

Social media leveled the playing field between buyers and brands. Consumers can learn about and interact with brands much more quickly and easily, and vice versa. Brands can listen to what is important to their audience at the most individual level and help resolve issues faster. Social media content has the ability to influence people in specific ways, especially their buying behavior.

Social media is a major influencer when it comes to millennial buying decisions. In fact, 72% of them report buying fashion and beauty products based on Instagram posts. And the additional role of social media influencers goes far beyond this network. This e-book provides a detailed overview of how you can perform in-depth market analysis with Semrush.

With this data in mind, understanding how consumer buying behavior works can help establish your best practices before investing in social media advertising and other marketing tactics. For example, if the customer needs a shirt, there are hundreds of clothing brands available on the market. Brands should consider improving brand awareness through SEO and paid online marketing, as it also helps build trust and credibility The power of social proof can't be undermined when social media has become an integral part of buyers and sellers. Finally, social factors are composed of peer groups, socio-economic classes and even the influence of social networks.

Social media is a living document for social proof, which is increasingly a decisive factor for purchasing decisions. Influencers are social media users who have a strong and loyal audience who often share the same interests. Thanks to the growing popularity of social media platforms, many celebrities have also created a strong presence on these platforms. Brands must carefully manage their online presence and actively engage with their customers through social media platforms.

Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. In the past two decades, more and more people have joined social media platforms such as Facebook, Instagram and YouTube. For companies, this is an opportunity to use other marketing strategies to help potential customers recognize a need or reevaluate an existing one. According to research conducted by GlobalWebIndex, 54% of consumers use social media platforms to research products and services and 71% of them are more likely to buy those products and services based on the comments they find on social media pages.

With a social listening tool like Sprout's, you can easily analyze the sentiment of messages that mention your brand so you can analyze positive and negative feedback. Your social media marketing strategy should also include strong social proof in the form of images, case studies, videos, podcasts, influencers, and interviews. .

Aileen Decos
Aileen Decos

Amateur coffee aficionado. Infuriatingly humble social media geek. Infuriatingly humble beer geek. Proud social media ninja. Hipster-friendly zombie specialist. Infuriatingly humble twitter lover.