Is there a specialization in social media marketing?

A general degree in social media marketing will prepare you to begin your career as a social media specialist, to work for small businesses as your digital marketing coordinator, and to work in multiple industries such as entertainment, journalism, politics and business. Yes, a social media marketing degree pays off for many students. Positions related to social media marketing are in high demand. Companies are looking for experts to navigate these virtual waters and help their product rise to the top.

Are you interested in using the power of social media to help organizations better promote their offerings? A social media marketing degree will allow you to understand trending best practices to implement in an effective marketing strategy. Social media marketing combines experience in social media tools with strategic understanding of marketing practices. Students can expect to learn persuasive techniques combined with a strategic understanding of how social media enables effective marketing practices. Our courses provide the basis for excellent communication in this field.

According to Hootsuite, the organic reach (non-paid content posts) of a given company's content is assumed to reach approximately 5% of its followers. Social media has become a “pay-as-you-play” domain for businesses. Hence the need for social media marketers. The average social media user doesn't see the unpaid posts even from the companies they follow, because there are so many paid ads that take up space that users see.

Social media companies are for-profit and not incentivized to promote unpaid organic content posts from companies, governments, non-profits, and any other organization that publishes organic. A focus on social media marketing prepares you to be an effective communicator in the dynamic world of new media channels. Communications Certificate & in Social Media Marketing prepares students to major in Marketing or Communications at a four-year university. Many students choose these courses to meet the elective requirements for Business Administration, Business Professional or Communications degrees.

In addition, it will explore current analytical and research techniques used to inform social media campaigns. To succeed in that role, social media managers often need to possess a flair for storytelling, a keen eye for design, and the ability to analyze what is doing well for an audience and what isn't. Completing this degree suggests that you are an expert in the world of social media and that you have a background in marketing techniques. And if you've garnered a sizeable following on your personal social media platform, it might be worth mentioning it to a hiring team (as long as they're right for the job).

Some professionals are experts in setting and meeting company objectives, and their future may lie in marketing management. Beyond the rewards of work itself, advertising, promotions and marketing managers are often well-paid. SNHU's Online Social Media Degree Concentration presents a broad knowledge base, providing access to the theory, history and application of social media use in a marketing context. The 15-credit Certificate of Achievement in Social Media offered by the Business Administration and Communication programs includes 5 required courses.

CCM's Business and Communication departments equip students with hands-on learning experiences in the fields of marketing and communications. Social media marketing internships include job titles such as Content Creation and Social Media Intern, Social Media Marketing Intern, Public Relations and Social Media Intern, Digital Marketing Intern, and E-Commerce Intern. Courses include digital, social and mobile communication strategies, social media development, building affiliate loyalty in the digital age and more. For example, while many social media managers in large corporations generally approve texts or videos instead of creating them, it is common for social media managers in smaller companies to be tasked with creating more content.

The Credit Free Marketing and Digital Media Certificate offered at Duke University is a self-paced online program that has a combined total of 350 hours of instruction and study material. There are bachelor's degrees in Marketing that have specializations in Social Media Marketing in particular. Available online or on campus, students will be exposed to the theory and practices of writing for the web and the use of social media to connect with specific audiences. .


Aileen Decos
Aileen Decos

Amateur coffee aficionado. Infuriatingly humble social media geek. Infuriatingly humble beer geek. Proud social media ninja. Hipster-friendly zombie specialist. Infuriatingly humble twitter lover.