That's exactly why brands need to have multiple social media ideas in their back pocket. Below, we've broken down 20 social media ideas for brands big and small. Each of these types of posts is fair game for those looking to prevent their social networks from becoming obsolete. Acquisitions put the reins of your social accounts in the hands of someone else, usually over a 24-hour period.
Giving your social presence to an influencer or celebrity with a massive, active audience is a great way to showcase your brand to new faces, as well as injecting a new voice into your account if you feel like you're running out of ideas to post on social media. You can also let someone else from your company take over your account to add some flavor to your food. Trending topics on Twitter and Facebook represent a way for brands to take advantage of current content. While you have a limited window of opportunity for such content to be relevant, topical publications can garner large numbers.
This was the case with this classic Oreo tweet during the Superbowl blackout a few years ago, which received almost 15,000 retweets. It's ideal for longer videos, and if you have the skills and resources, you can create detailed content that showcases your experience in various segments of digital marketing. Managing a social media marketing presence involves much more than posting regularly to LinkedIn and Twitter. You'll have a good idea of what is expected of your industry, which will help you set your own social media goals.
Marketers like Seth Godin use live streaming as an avenue to answer questions and educate their audience. On Instagram, for example, they use the feed to publish high-quality educational infographics and product announcements and Stories to cover live events or quick updates on social media. Using an omnichannel marketing approach helps position your agency in front of your target customers wherever they are. Regardless of that tight competition, you have a lot to gain from establishing a social media presence, especially if you're a social media marketing agency.
If you're a social media marketing agency, you must have noticed how the brand has evolved over the years. In an era when social customer service is so important, you can't afford to keep quiet to your followers. You can timely implement smart and creative content placement on your agency or client's social media profiles to attract more followers. To boost your customers' social media game, create content that talks about the brand and share details about the customer's company on social media.
Constant testing allows you to understand what works and what doesn't, so you can refine your social media marketing strategy in real time. A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. You're managing a customer's social media inboxes, diligently reviewing each message, and encountering one from a disgruntled customer.