The first and most important step in creating a social media strategy is to set your goals. Without a goal in mind, it will be difficult to channel your efforts to achieve it. That's why you need to define achievable goals that are also INTELLIGENT (specific, measurable, achievable, realistic and timely). Home Blog Social Media 11 steps to creating the perfect social media marketing plan So without further ado, here are the 11 steps to creating the perfect social media marketing plan.
The first step to creating a good social media strategy is to understand and find your audience. You need to focus on the demographics of your audience. Find out who your ideal customer is, what social media platforms they spent most of their time on, etc. Understanding the demographics of your audience and matching them with the right social channels is key.
For example, the study found that Instagram, Twitter and Snapchat are more popular with participants in their late teens and early twenties, while LinkedIn and Facebook cater more to people 25 and older. Customers use social media more than any other form of communication to speak directly to a brand. If ignored, studies show that they are 30 percent more likely to visit a competitor. However, to ensure that your campaign is as successful as possible, you should plan and strategize for the campaign in advance.
Lilach Bullock is highly regarded on the world speaker circuit, Lilach has honored Forbes and number 10 Downing Street. She is a very connected and influential entrepreneur. She was included in Forbes as one of the top 20 women influencers on social media and was crowned Europe's Social Influencer by Oracle. She is listed as the number one influencer in the UK by Career Experts and has received a Global Women Champions Award for her outstanding contribution and leadership in business.
Check out her Lilach Bullock site or connect with her on LinkedIn Turbocharge your results with this toolkit containing 12 resources. The first step to a successful social media marketing plan is to establish what you want to achieve. With any good marketing plan, you need to assess your current situation and set your goals. Make sure your goals are specific, measurable, achievable, realistic and timely.
Setting SMART goals is the first step to making them a reality. Is your goal to increase brand awareness, generate leads, inform and educate, drive traffic to your site, retain customers, or increase sales by 10%? No matter what your goals are, big or small, set realistic deadlines for achieving them, so you can always measure and readjust them. The first step in starting a new campaign is to define your goals and objectives. These will keep you focused on creating your social media marketing plan.
The first step to an effective social media plan is to review your broader marketing objectives and initiatives. Your social goals should revert to top-level marketing objectives, these objectives inform your social strategy. Ron Stefanski is a website entrepreneur and marketing teacher who has a passion for helping people create and market their own online business. By finding your marketing voice first, you'll make the rest of your marketing efforts more focused and focused.
Even the best sellers with the best product will fail if their marketing targets the wrong audience.