Six Degrees, Livejournal and Friendster were the first forms of social media. The dot-com bubble of 1995-2002 was a critical event that allowed the Internet to become a viable marketing tool. It started with search marketing, which led brands to create websites to establish an online presence. Social media marketing started with the post.
Companies were sharing their content on social media to drive traffic to their websites and, hopefully, sales. But social media has matured far beyond just being a place to stream content. While it may seem like Instagram stories have completely surpassed Snapchat, the platform still has its place in your marketing toolbox (especially for B2C marketers). This could mean a move towards paid subscription services on social media, according to Entrepreneur.
Myspace was founded thanks to the inspiration of the social media platform Friendster and the potential that some users saw in various social media features. In addition, to ensure that you maximize your reach on social media, you need to publish quality content that your audience likes, at the right time and at the right frequency. In general, social media allows you to make your name known, by interacting with your target demographic, this can create a chain effect on the growth of your business. The various social platforms have evolved to the point of offering excellent networking, advertising and marketing opportunities on social networks, but more than that, they allow companies to build a community that invests in their brand through the exchange of relevant and engaging content.
By being present on social media platforms, you give your brand the opportunity to be discovered by your future customers. This six-year period is indisputably the most important in the history of social networks, notable not only for the large number of networks launched during the period, but also for what each managed to achieve. An upward trend in social media marketing is also expected to continue using influencer marketers and influencer marketing campaigns to drive brand sales and revenue as consumers become smarter in the way they make purchasing decisions. YouTube is the second most popular social media platform today and is considered by most marketers to be the best platform for video content marketing.
The average person spends an average of 2.5 hours on social media apps and 54% of social browsers use social media to research products. You can manually check all your notifications on all social media platforms, but this isn't effective and you won't see posts that don't tag your company's social media profile. Before we dive in and post something on social media, let's take a step back and look at the big picture.